I know exactly what that’s like—because I’m there, and as long as you’re a business owner, you’ll likely always be in this position.
What do I actually mean by this? If you’ve read E-Myth, you’ll know where I’m going with this. Otherwise, a very brief summary comes down to: are you just going through the motions to keep your business afloat (that’s IN), or are you putting in measures and systems to allow it to grow (that’s ON)?
It’s dangerous to get into the trap of just treading water and hoping you don’t drown. When you’re constantly in maintenance mode, it’s easy to lose sight of the growth potential for your company.
With this in mind, how do you keep your vision in check to reach your biggest, wildest goals? Here are some of the tricks I use in my business to keep my direction intentional, effective and eventually successful!
A Vision Board
You can go about this in several different ways. My two favourites are:
A Brief Business Plan
I say brief, because as a startup, your business is going to change every single day. As the owner, you’re regularly changing the trajectory of your operation. For this reason, pinning down some concrete, SMART goals is no picnic.
To make this revolving door of change work for your business strategy, create brief 2-3 page plans which can be subject to change every few months, but at least outline some of the details. Don’t forget to include your key messages, what you have to offer, who your target audience is and your biggest goals. These elements will constantly be tweaked, depending on where you take your business, and your client/customer base.
Just Put it Out There
At the risk of sounding a little too “woo-woo”, there’s a huge amount of power in just putting it out there to the universe. If you say it, and declare it (either to a friend, or off a rooftop), you’re opening the door to a world of potential you’d never considered possible. So dream big, get ambitious, work hard, and see the fruits of your labour come to be!
When it comes to vision planning, these processes look different for everyone, because we all work differently. Some of us are very visual, others prefer creative writing, and others still crave a solid, professional plan to refer to. Whichever your style, don’t undervalue the process of vision planning.
If you’re not looking to the future, what are you building this business for, anyways?
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