My goal income was a humble one-- but still ambitious for a new startup. And it happened. I can comfortably live on it. I can finally put money away for a down payment on my first property. I’m a full-fledged, successful woman, running her own social media empire, who gets to sit at home next to the fire in yoga pants all winter.
Dreams do come true. And here’s how:
A bit of context.
I started my social media strategy business, The Clever Quill, in June 2016. I was still in school studying PR, doing my work term at a reputable marketing agency in downtown Halifax, and thought that having some extra travel money would be swell. So, hey, why not? I started an online business.
I expected to work full-time in your typical 9-5 for a few years, and run my social media gig on the side. Down the road, if I was lucky, maybe I could pursue it full-time? I dunno. A piper’s dream, probably.
But then, something crazy happened. Business was building. By October (4 months later), I decided to take the leap and dive head-first into my business as my full-time job. I expected to be broke for at least a year. But even with that expectation, I was curious of how far I could get if I really applied myself for 3 high-intensity months. So I made a financial goal that seemed like the truest piper’s dream of all.
Figuring out how to set that financial goal, realistically, was the hardest part of the entire planning process. Because I didn't know where to begin.
You know what’s hard to do? Make realistic goals when you have no idea what realistic looks like because you’ve JUST started your own business, and banked about $100 last month.
Yup. That was me. I feel your pain if you’re in the same spot.
So how did I end up deciding on a financial goal in the end? And why did I only set it for 3 months down the road? Well, for one thing, my business was changing every single day. I didn’t think it was practical to spend hours on a year-long business plan when I had no initial data to work off of or compare to. So I drafted my financial goal the best way I knew how—I went for what I considered to be the dream for me and The Clever Quill.
Achieving 3K profit per month. My dream income.
That magic number meant figuring out how much I’d need to bring in to:
When I actually set this goal, it was October 2016. I had 3 months to reach 3k/month, and I was probably bringing in about $300 per month by that point (if I was lucky). Plenty of people said I was crazy, but I’ve always been up for a good challenge.
So, how did it actually end up happening? Well, it all came through because my reputation and quality of work spoke for themselves. Since the start of my business in June, I've picked up some pretty amazing clients. Several of these clients sing my praises around the city. Simply, great work speaks for itself, especially in a world where there’s so much mediocre work in the pool of online business. The New Year came, and current clients wanted bigger retainers in the new year. Referrals wanted to start working with me ASAP. Delivering great results, seeking out client prospects and really focusing on client love is what ultimately led to reaching my financial goals.
Through my goal-focused efforts, the fruits of my labour finally blossomed.
The power of putting it out there.
There are a lot of ways you can say this—putting it out to the universe, creating a vision board, success planning, whatever it is… I’ve learned that there’s real, tangible power in setting ambitious goals, declaring them to others (or the universe) and then making moves toward them.
I’ve seen it happen time and time again. And I hear it from other entrepreneurs too. Putting it out there really works.
If you have an ambitious goal in your head, write it down. Tweet it out. Make it an objective in your business plan. Or scribble it on a Post-It note and stick it to your bathroom mirror. Whatever it is, just get it out there. You may not do it consciously, but science proves that when we make goals, we automatically work harder in order to reach them. No matter how outlandish, no matter how big. No matter how wild. Aim for the stars. Work towards those stars. And don't give up until the buzzer sounds.
Because if you stick with it, the rewards can be huge.
In the spirit of starting off a new year with a massive bang, what are your ambitious goals for 2017? Put it out into the universe right here and now by commenting below.
Gillian Sisley is a social media-savvy strategist hell-bent on engaging with people on a real, human level.
Welcome to the Clever Quill Hub. Sit back, relax and discover a wealth of social media and business knowledge.