Yet, there are many people who do not realize that the work environment echoes the essence of business values and facilitates business success. So, it is clear that the design must not be an afterthought, not if you really mean to hit it big.
The medium is the message
Branding is the holy grail of modern business. It enables one to stand out in the overcrowded market and speak with a distinctive voice, one that resonates with the customers. An established business identity is the result of thorough planning, hefty investment, and quite a bit of creativity. Still, even the accomplished marketers fail to grasp that its spirit is rooted in the work environment, which makes an organization recognizable to clients and customers.
Namely, an office should reflect your business vision, the integral part of the planning and strategizing. In other words, your office space represents a unique opportunity to tell an engaging story about where it all began and what have you set to achieve. It adds true value to your organization, building brand awareness and showcasing your hallmark features. As such, workplace branding should be linked to the internal communication strategy.
In new light
An office conveys a strong message about the company’s philosophy and values, messages that are indirectly absorbed by the people who occupy the space. Consequently, it enhances the experience of workers, stakeholders, and associates, taking it to the whole new level. Ultimately, design determines how well they will connect to your ideas, concepts, and culture.
Nowadays, many employees steer away from the companies that condemn people to sterile cubicles. They seek a meaningful work experience in an uplifting and inspiring ambiance. Thus, branded office boosts employee satisfaction, engagement, and creativity levels as well as the company’s ability to attract and retain talent. It ignites passion, emotional connection, and a sense of belonging, improving productivity across the board.
Furthermore, bear in mind that workers are your brand ambassadors, which is to say that great office design reinforces your external brand message. In this day and age, these assets are not delivered solely via advertising, products, and packages, but people as well. An office design is a guiding light in terms of how your brand should be portrayed and represented.
Pieces of the puzzle
So, put together a stellar office environment piece by piece and ensure that everything falls together seamlessly. This endeavor goes beyond occasional logo slapping and painting some of the walls in brand palette colors. It is not just about the obvious images, inspirational quotes, words, and colors, although they are small steps in the right direction.
More importantly, interior design encompasses fixtures, fittings, furniture, office layout, floor plan, décor, and digital installations. There is no need to break the bank: Distinguish between elements you can splurge on and areas where you can cut back the spending. For instance, it is a good idea to invest in quality office furniture as it both promotes employee well-being and packs a visual punch.
Strive to foster lively interactions and communication. Provide both quiet, private areas and quirky meeting rooms. This kind of design is most likely to cultivate ideas, collaboration, socializing, and innovation. Do not hesitate to be bold and unconventional. A truly modern office looks nothing like the bland workspace of just five or ten years ago. The rigid rules of the old business order crumble in the presence of new, daring vision.
Success by design
Physical office is the embodiment of positive company culture and the crown jewel of swell branding. It brings forth a shift in a way of thinking, unfolding the self-fulfilling prophecy of business greatness. Moreover, it is the mainspring of a wider strategy that creates an immersive brand experience. So, do not miss your chance to embed ambition and visionary thinking into people’s minds and lift them to new heights. Gain a powerful competitive advantage and get ahead of the curve.
Lana Hawkins is an architecture student from Sydney, and is Editor-in-Chief of Smooth Decorator. Lana writes on interior trends.
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