This brilliant image was taken by Ros Rheaume of Harbour City Imagery. We were in the middle of a great chat about storytelling online to prospective clients and customers when she picked up her camera and took a few shots. She explained to me that when someone is talking about something they're truly passionate about, it can be caught in an image and sincerely shine through. Sounds about right.
As more university and college graduates come into the workforce with their degrees, certifications and diplomas, they’re bringing along their writing habits. Those habits are basically every way you don’t want to write when creating content for your target audience. And if we're being real, you're probably guilty of them.
It’s the plague of the entrepreneur—we have so many inspired ideas, and we take note of them all. One day, we realize we have all this drafted content that isn’t making it out to our readers. How do we take the reins on inspired copywrite to ensure it becomes something more than just another file in our “ideas” folder?